A franchise is the right to use the Eland Hospitality Group brand and it's business model as the parent company for a prescribed period of time. This will be used as a method for expanding business and distributing products and services through Eland and client licensing relationship
A Franchisor is a company that ‘gives’ the license to a third party for the conducting of a business under their trademark. They specify the products and services that should be offered.
A Franchisee is a company who ‘uses’ the license of the franchisor to do business under his trade name, according to terms and conditions of the contract.
Eland Hospitality Group offers Premier, Boutique, Resort and Select hotel franchise opportunities to it’s clients. When our client chooses one of our brands; Premier, Boutique, Resort or Select, they will have the right to use the selected brand and the business model of Eland Hospitality Group for a prescribed period of time. This will be a method for expanding a business and distributing products and services through a licensing relationship.
Being the Franchisor, Eland Hospitality ‘gives’ the license to a third party, “client”, allowing the property to conduct a business under our trademark, specifying the products and services that should be offered.
The Franchisee, “client” will use the license of the franchisor, “Eland Hospitality Group” to do business under his trade name, according to terms and conditions of the contract.
In other words it means that the parent company provides permission for the local owner to use the parent company's name (brand) and products. Eland Hospitality Group franchise can be owned as a corporation, sole proprietorship, Limited Liability Company or other business structure.
Eland Hospitality Group’s Hotel Franchise can be vaguely compared to a chain, since it is a management agreement that provides certain services (brand, reservation system, support, etc.) in return to follow specific regulations and procedures. In other words the hotel brand is shared by other proprietors.
Beneficial is that the Franchisees can brand their hotel with a well-known and popular brand, while the franchise contract will provide them with a powerful set of tools to drive new business. Our Franchisees will operate business for themselves but not by themselves.
Some of the obvious advantages of Eland Hospitality Group Hotel Franchise (for the Franchisees) are:
- Strong brand portfolio
- Specific set of tools
- Strong approach to standards
- Good reputation
- Training programmes
- Consultation and advice service
- Marketing programmes
The benefits for the franchisor, “Eland Hospitality Group”, on the other hand, is an alternative to building “hotels" to distribute our products. It avoids the investments and liability of a chain.
We strongly believe that our success as the franchisor, will depend on the success of our clients, the franchisees.